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http://www.30secondElevatorSpeech.com Elevator Speech Examples – How do you make sure you gain the attention of your audience quickly? Make sure what you are saying grabs that attention immediately (more…)

http://www.30secondElevatorSpeech.com Elevator Speech Tip – if you were to chose one thing to focus on for elevator speech success – what would that be? It’s a mindset and you can develop it! (more…)

Elevator Speech Examples – How do you make your Elevator Speech stand out when your business is unfamilar to most of your audience?

How about some elevator speech examples when you are in a less competitive business? There is good news and bad news in this situation.

When your business is not something most people come across every day, you have the advantage that your elevator speech will likely be novel to those listening. In contrast to the networking event where there are 5 people who essentially give the same message, in your case you will almost certainly be the only one.

That’s the good news. The bad news is that your audience will not have any idea what you do and you need to get that across quickly and in a manner that grabs their attention and that they understand.

You may have heard examples of elevator speeches that leave you thinking: “huh? I heard the words but I didn’t understand what that person does”. That isn’t a reaction you want. When there is a lack of understanding there tends to be a lack of action.

The businesses I am talking about includes any that defy an easy label. Examples are endless but could include various specific forms of consultancy, coaching, niche specific services that help businesses save money and so on. The fact that they are specific is the challenge – how do you get people to understand and identify themselves to you as potention clients?

How do you gain attention in this situation?

Here are some fictional elevator speech examples with an explanation of the thinking:

“I work with small business owners who are frustrated that although they love their business, it has taken over their lives and they are beginning to resent the lack of time they have to spend with their family”

This example identifies the target audience and the issue they are dealing with. It avoids the use of terms that might confuse such as “coach” and invites the listener to think about who they know that might fit that definition. It also invites the question: “How do you do that?” which is a good thing.

Another example:

“We are focussed on fast growing, medium sized businesses that are struggling to bring the right people into the business to manage such growth, and are concerned that they are not keeping up with legal and administrative issues as they bring people on board so fast”

Again, identifies the target and a couple of issues. The language is simplistic, avoiding jargon, and keeps the focus on the challenges the ideal clients are facing. 

In summary, the solution to the challenge of having an unfamiliar service is essentially the same as it is when describing a familiar one:

1. Clearly defined client niche – especially important when your service is specialized
2. The nature of the issues those clients face and their concerns
3. No “traditional” elevator speech material about your services, experience and where your office is located.
4. Avoids jargon – a particular temptation when you work frequently in a very specific niche.

These elevator speech examples follow this model and the great news is that once you have grabbed attention and are in a conversation with a prospect, they will likely not have been exposed to your type of service before. They may not even have realized there was a solution to their challenges. That is a great conversation to have!

For more step-by-step advice on creating a real ATTENTION GRABBING 30 Second Elevator Speech, visit http://www.30secondElevatorSpeech.com

Some Elevator Speech Examples of how to differentiate yourself when there is a lot of competition in your business niche.

Given that a well thought out elevator speech is an effective marketing tool, how about some elevator speech examples?

Before getting to that it is worth noting that every business is different, even when they outwardly seem very similar. Indeed an elevator speech that really stands out can seem to be a difficult goal when your business is highly competitive.

You may have attended a networking event where there were at least half a dozen businesses in broadly similar fields.

Examples include: Financial planners, Insurance Agents, IT support companies, Chiropractors, Real Estate Agents and so on.

So how do you gain attention in this situation,where introductions typically all sound very much alike?

Here are some (admittedly fabricated) elevator speech examples showing how you can differentiate yourself from the competition, and some of the thinking behind them:

“I work with the recently divorced who are struggling to put their finances back together and are confused as to where to put their energies and how to identify their financial priorities”

Clearly identifies the target audience, and the challenges or concerns that audience is dealing with.  The specific target audience definition is key.

Another example:

“I focus on contractors who need insurance for their work and are not absolutely sure they have fully appropriate coverage. They are worried they might be either over or under insured and seek the reassurance of an agent who specializes in their issues”

Again, concentrates of a defined target and their issues, and in this case also offers a measure of your uniqueness – in other words your specialization.

These are just a couple of examples of an elevator speech that will help you stand out from your competition. The key points here are:

1. Clearly defined client niche
2. The nature of the issues those clients face and their concerns
3. No “traditional” elevator speech material about your services, experience and where your office is located.

These elevator speech examples cover a situation where you are in competition with many others, and where your profession is well known. It’s important to find what differentiates you in this case. These examples suggest a way to achieve that, and break the pattern of what others are saying.

In this way you will sound fresh and interesting and clearly distance yourself from the competition – that is attention grabbing.

Are you ready to start consistently grabbing more attention with your 30 Second Elevator Speech? Check you this step-by-step online program at http://www.30secondElevatorSpeech.com

Your Elevator Speech – your first and best opportunity to grab the attention of clients and prospects.

Everyone has an elevator speech. When you are a small business owner you will be asked about your business and what you do. Unless you are not going to say anything, you will give an answer and that, like it or not, is your elevator speech. It will create an impression, and you want that to be attention grabbing for the right reason, which brings us to elevator speech humor.

People are attracted to humor, of that there is no doubt. There is a place for it though, and “being funny” is a skill that not everyone possesses to the same extent. It can seem as though an elevator speech is an ideal place for humorous delivery, but there are several reasons to treat this thought with great care:

1. Time – there is a reason the elevator speech is sometimes called a 30 second introduction. You don’t have long. There isn’t time to tell a long story or anecdote. You will lose your listener.

2. Humor is very personal. Something you find incredibly funny will leave others cold. If you are talking to an ideal prospect, and they don’t find your elevator speech amusing, they are likely to be confused or worse…..

3. The risk of giving offense – an elevator speech that upsets someone certainly grabs attention, but not in a good way! You can’t assume that a clever play on words that is perfectly innocent from your perspective, is equally inoffensive to everyone. It is a risk you don’t need to take

4. Pressure – coming up with a great elevator speech takes focused effort and practice. Looking for an amusing spin on that puts a lot of pressure on you that you don’t need.

5. Irrelevance – it is easy to come up with an amusing elevator speech that doesn’t actually help your prospect understand that they might want to learn more about you. They MAY remember your speech, but not actually what you do.

So, there are many reasons to be cautious with your elevator speech when it comes to humor. It CAN be effective, but there biggest risk is assuming that amusing is always good – sometimes being clever actually causes confusion, and a confused mind goes away, rather than engaging with you.

The good news is that humor is not essential. You will get great results when you develop an elevator speech that addresses the issues and challenges faced by your target market. They will engage with that and want to find out more about you – you have grabbed their attention even if you didn’t leave them laughing!

For a step by step how to guide to giving your elevator speech real purpose, visit www.30secondelevatorspeech.com