How do you market your business in a recession? It is important to maintain a positive mindset in a challenging economy. However you also need to take action appropriate to the situation. How do you make sure your message is as effective as it can be?
(Read the rest of this entry...)Archive for January, 2009
Risk Reversal – Make “Yes” Easy For Your Prospects
On January - 28 - 2009
All business transactions involve a degree of risk.This is especially true for service providers where the product is intangible. How do you minimize the risk in the eyes of your prospects?
(Read the rest of this entry...)Filed Under: Marketing Library
Finding The Time For Marketing
On January - 25 - 2009
Running a business presents many demands on your time. How do you make sure that marketing doesn’t become sqeezed out of your busy schedule?
(Read the rest of this entry...)Filed Under: Marketing Library
Marketing Focus Calendar
On January - 14 - 2009
A marketing calendar keeps you focused. It’s a way to make sure you’re using a balance of marketing tools and tactics.
(Read the rest of this entry...)Filed Under: Marketing Resources
Marketing Dashboard
On January - 14 - 2009
The marketing dashboard is a tool to help you focus on how you can most profitably grow your business.
(Read the rest of this entry...)Filed Under: Marketing Resources
The “So What?” Test
On January - 12 - 2009
Would your marketing messages and materials pass the test? Put all of your marketing to the “So What?” test.
(Read the rest of this entry...)Filed Under: Marketing Articles
Three Big Barriers
On January - 6 - 2009
Three big barriers to small business marketing success and how you can overcome them in your business.
(Read the rest of this entry...)Filed Under: Marketing Articles
Marketing Muscles
On January - 5 - 2009
Would you like to be a stronger small business marketer? You need to work your marketing muscles!
(Read the rest of this entry...)Filed Under: Marketing Articles
